Find out what the budget is actually funding.

What is included

The scope of work.

• Account and campaign structure
• Wasted spend analysis
• Search term review and negative gaps
• Match type configuration
• Conversion tracking integrity
• Lead quality: reading the actual submissions
• Bidding strategy assessment
• Landing page alignment with ad intent
• Competitive position and auction insights
• Budget allocation across campaigns
• Prioritized findings, walked through live

Questions we get

Before you call.

What do you actually look at?

Account structure, where spend is going against what it produces, the search terms your ads actually showed for, whether conversion tracking is measuring anything real, how the landing pages match the ads pointing at them, and where competitors sit. Then we read the leads themselves, which is the part almost nobody does.

Why does reading the leads matter so much?

Because every automated bidding strategy optimizes toward whatever you call a conversion. If bots, job seekers and people asking about things you do not sell all count, the algorithm learns to find more of them. At PRS Inc, three quarters of paid clicks were not real, and nothing in the dashboard said so.

Is this automated?

Partly, and deliberately so. Tooling pulls the data and does the counting, because software is better than a person at going through thousands of rows without getting bored. Then a specialist reads the whole thing before it reaches you. Every audit gets that, because the judgment about what actually matters in an account is not something a scanner does well.

Will you just tell us to spend more?

Sometimes, and when spending more is genuinely the answer it is because we have found somewhere your money would go further than it is going now. That is good news, not a pitch. More often the finding is that you are already spending enough and a chunk of it is going nowhere. Getting better use out of the budget you already have feels a lot like getting money back.

What if we are not running ads yet?

Start with the Growth Diagnostic instead. This audit reads an account you already have running, so with nothing to read it cannot tell you much. The diagnostic works out whether advertising is where your money should go in the first place, which is the better question to answer before you start spending.

How is it delivered?

Both ways. We walk you through the findings live so you can ask questions and push back in the moment, and the full written report lands in your inbox afterwards. You keep it, share it with whoever needs to see it, and refer back to it whenever you like.