Growth Diagnostic

Find out why growth stopped.

You know the business should be growing faster than it is. This is how you find out what is stopping it, before you spend another year guessing.

Start here to get your Growth Diagnostic.

How we think about it

Everyone has a theory. Nobody has looked.

Ask five agencies why growth has stalled and you will get five answers, each one conveniently solved by whatever that agency sells. None of them will have looked inside your advertising accounts to check, because that takes real time and nobody does it for free.

We start with questions about the business rather than the marketing. How people find you, whether they buy, whether they come back, whether they send anyone else. The thing holding you back is usually not the thing making the most noise.

Then we get into the accounts and see whether the story holds up. It often does not. A number you have quoted for years turns out to be counting something else. A channel everyone is proud of is delivering leads nobody has ever closed. Finding one of those is worth more than another year of opinions.

Worth it when growth has stalled and nobody can say why with any confidence. If you already know which channel is the problem, one of the audits is cheaper and faster. How the engines work →

What is included

The scope of work.

  • About twenty minutes of questions, about the business and not just the marketing
  • Your advertising, website and search accounts, opened up and read properly
  • A person going through them, not a scanner
  • A plain answer to what is holding growth back
  • What it would cost to fix, with the math shown so you can check it
  • Anywhere your numbers and your accounts tell different stories
  • An honest list of what we did not get to look at

Questions we get

Before you call.

How is this different from the free audit on the call?
On the call we look at what you have running and tell you what we notice. That is worth having and it is free. This is the version where we get into the accounts properly and work out the cause. One tells you something is wrong. The other tells you what it is and what fixing it costs.
Do you check our numbers?
Anything the platforms can tell us, we take from the platforms. Anything only you know, like your margins and what a customer is worth, we take from you. The report keeps those apart so you can see which is which. When the two disagree, that is usually the most interesting thing we find.
What if we cannot give you access to everything?
We work with what we can see. Anything we could not get into is written up as exactly that, rather than filled in with a guess. A confident answer built on nothing is worse than an honest gap.
What do we end up with?
A written answer to what is holding growth back, what it would take to fix, and what we could not see. Most people ask us to do the work from there, which is usually the fastest route. It is your document either way, so hand it to your own team or to another agency if that suits you better.
What if the answer is not to spend more?
Sometimes it is not, and then that is what the document says. If you cannot deliver more work than you are delivering now, more leads will make your month worse, and no amount of advertising fixes that.
How do we buy one?
Not from this page. It starts with a strategy call, once we both understand where you are trying to get to and agree this is the right way to find out what is stopping you.

Find out if this is what you actually need.

Includes a free marketing audit.

We work with B2B companies from $2M to $50M and up, typically investing $10,000 a month or more in marketing, including media.