Trolley Films

Make the value impossible to ignore.

Emmy-winning brand films, documentaries and case study video for B2B companies.

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Start here to talk through what you want to make.

How we think about it

Most B2B video is made to exist, not to work.

Someone decides the company needs a video, a crew turns up, executives say sensible things to camera, and the result goes on the homepage where almost nobody watches it through. It cost a lot and it changed nothing.

The films that pay for themselves start from a decision the viewer is about to make and work backwards. What does this person not believe yet? What would they need to see to believe it? Everything else follows from the answer.

The team behind these has won an Emmy, which matters less than what the judgment behind it produces: knowing which question draws the real answer, and what to cut.

Film is what we deploy when the constraint is Conversion and the problem is belief rather than traffic. How the engines work →

What is included

The scope of work.

  • Brand documentary
  • Testimonial and case study video
  • Motion graphics and animation
  • Standalone post production
  • Concept and scripting
  • Interview direction
  • On-location production
  • Editing and color
  • Sound design and mix
  • Cutdowns for paid social
  • Captioning and versioning
  • Delivery in every format you need

Questions we get

Before you call.

What does an Emmy actually mean for a brand film?
It means the people making yours have made work judged against the best in broadcast. In practice that shows up in the things clients cannot name: where the camera is, how an interview is drawn out, what gets cut. The award is not the point. The judgment behind it is.
Where does a brand film actually get used?
The ones that earn their cost do more than sit on a homepage. They run as paid social creative, they get sent ahead of a sales meeting, they play at trade shows, and they get cut into a dozen shorter pieces. A film with one placement is an expensive way to decorate a website.
Is a case study video worth it over a written one?
When the client is credible and willing to be specific, yes, considerably. A named customer saying a real number on camera is the single most persuasive asset most B2B companies can own. When the client will only speak in generalities, write it instead and save the budget.
How does this connect to the rest of what you do?
Usually through the diagnosis. When the constraint is Conversion and the problem is that prospects do not believe you yet, film is often the right instrument. We do not sell it before we know that.

Find out if this is what you actually need.

Includes a free marketing audit.

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We work with B2B companies from $2M to $50M and up, typically investing $10,000 a month or more in marketing, including media.