What do customer acquisition services include?

The diagnosis, then a channel plan ranked by cost per customer, the channels themselves, and the conversion work behind them: landing pages, lead quality and how quickly inquiries are answered.

How is this different from a customer acquisition marketing agency?

Channels are chosen after the diagnosis, not before it, and each one is judged on what a customer costs and how long it takes to earn that back. A channel that cannot hit its number is cut.

What does a B2B customer acquisition strategy look like?

A customer acquisition strategy sets out who to win, what a customer is worth to you, the order to build channels in, and the cost per customer and payback each channel has to hit before the next one is added.

How do you measure customer acquisition cost when the sale takes months?

Total spend on a channel, including the work to run it, divided by the customers it produced, counted when they sign rather than when they first inquire. In a long sale that number lags, so cost per qualified opportunity is the early signal until enough customers have closed to read it properly.

We already run ads. Why is acquisition still slow?

Usually because the constraint is after the click: leads that were never real, inquiries answered hours later, or a page that does not answer the question the buyer came with. TrolleyShield shows which leads were real, and TrolleyChat answers website chat immediately, at any hour.

We are based in Latrobe, Pennsylvania, and work with B2B companies nationwide.

Customer acquisition

New customers from a system, not from a good quarter.

For B2B companies whose new customers depend on the founder's network, one strong salesperson or a busy month.

How we think about it

Every channel has a price per customer. Most companies never see it.

Ask most B2B companies what a new customer costs and you get a cost per lead, or one blended number across every channel. Neither tells you where the next dollar should go. So channels get added because a competitor runs them or a quarter was quiet, and spend grows faster than the customer count. Most customer acquisition services answer a quiet quarter the same way: another channel.

We start from the unit economics: what a customer is worth to you, what each channel costs to produce one, and how long it takes to earn that back. That decides which channel to build first, how far to push it before adding the next, and which to cut. Customer acquisition marketing is judged here on cost per customer and payback, not on clicks or leads.

Build one channel until its cost per customer stops improving, then add the next. Filter out leads that were never real, so the numbers mean something. Report cost per customer and payback by channel, every month.

This is the work when Discovery or Conversion is the constraint. The unit economics decide the order. How the engines work →

Before you buy it

Find out where customers are lost before you pay for more of them.

The Growth Diagnostic gets into your advertising accounts, checks what the platforms report against what a customer is worth to you, and comes back with a written answer: what is holding growth back and what it would cost to fix, with the math shown.

It starts on a strategy call, and it credits fully toward setup fees if you go forward.

See the Growth Diagnostic

What is included

The scope of work.

Growth Diagnostic: where customers are being lost
Customer value and payback targets
Ideal customer and target account definition
Channel order: what to build first, what to cut
Paid search and paid social
B2B SEO
Targeted outreach
Landing pages and conversion paths
Lead quality classification
Inquiry response and handoff to sales
Cost per customer and payback, reported by channel

Services

What we deploy.

Paid search and paid social, judged on cost per customer.

Search management, demand generation and full funnel paid media.

SEO

Rank where the buying decision happens.

B2B SEO, multi-location SEO and technical audits.

Outreach

Reach the accounts that were never going to find you.

Tailored outreach to named accounts, and volume outreach where it fits.

TrolleyShield

Know which leads were real.

Every inquiry classified by intent, so cost per customer is counted on real leads.

TrolleyChat

Answer everyone, immediately.

Website chat answered at any hour, so an inquiry does not wait for the morning.

Strategy

Every engagement starts here.

The Growth Diagnostic, a strategic assessment, and ongoing advisory.

Here's the proof

Two businesses. Two constraints they did not see.

Nine in ten of PRS Inc's paid clicks were never real.

They were spending $7,320 a month on Google Ads, and every form submission counted as a win. Bots, job seekers and people asking about services they do not offer were all teaching the algorithm what to chase. We read every submission, found the ones that were real, and pointed the budget at those.

65%

Lower monthly spend, $7,320 to $2,530

9% → 60%

Paid click quality, peaking at 100%

50%

Less sales time wasted on junk leads

Ready2Go did not need more leads. They needed to stop losing the ones they had.

Inquiries were arriving from four places at once and going stale in all of them. We found the constraint was lead management, not lead generation, and built one system that caught every inquiry and answered it immediately. Three years later we are still working together, through a sale, a merger and a full pivot to a different business.

+30%

Lead volume overnight, with no new leads generated

40%

Less manual work upon system install

$1M+

In pipeline within nine months

Questions we get

Before you call.

What do customer acquisition services include?: The diagnosis, then a channel plan ranked by cost per customer, the channels themselves, and the conversion work behind them: landing pages, lead quality and how quickly inquiries are answered.
How is this different from a customer acquisition marketing agency?: Channels are chosen after the diagnosis, not before it, and each one is judged on what a customer costs and how long it takes to earn that back. A channel that cannot hit its number is cut.
What does a B2B customer acquisition strategy look like?: A customer acquisition strategy sets out who to win, what a customer is worth to you, the order to build channels in, and the cost per customer and payback each channel has to hit before the next one is added.
How do you measure customer acquisition cost when the sale takes months?: Total spend on a channel, including the work to run it, divided by the customers it produced, counted when they sign rather than when they first inquire. In a long sale that number lags, so cost per qualified opportunity is the early signal until enough customers have closed to read it properly.
We already run ads. Why is acquisition still slow?: Usually because the constraint is after the click: leads that were never real, inquiries answered hours later, or a page that does not answer the question the buyer came with. TrolleyShield shows which leads were real, and TrolleyChat answers website chat immediately, at any hour.
Where are you based?: We are based in Latrobe, Pennsylvania, and work with B2B companies nationwide.

Find out if this is what you actually need.

Includes a free marketing audit.

Book a Strategy Call All services

We work with B2B companies from $2M to $50M and up, typically investing $10,000 a month or more in marketing, including media.