Trolley Labs

Build the thing that does not exist yet.

Custom development, integrations and automation for companies who have outgrown the off-the-shelf option.

Book a Strategy Call

Start here to talk through what you want built.

How we think about it

Growth creates its own bottlenecks.

Marketing works, volume goes up, and something that was fine at half the size stops coping. Orders arrive faster than the production floor can be told about them. Leads sit in an inbox because routing them was always somebody remembering to. The constraint moves from getting customers to serving them.

That is when the answer stops being marketing. We build the integration, the internal tool or the automation that removes the handoff, usually something unglamorous that saves a person an hour a day.

Off the shelf wins whenever it works. Custom is for when the product would force you to change how the business runs, or when it genuinely does not exist.

Labs is where an Observability or Expansion finding routes: when the business cannot see its own health, or cannot serve the demand marketing is producing. How the engines work →

What is included

The scope of work.

  • Custom web applications
  • System and API integrations
  • Workflow automation
  • CRM configuration and automation
  • Internal tools and dashboards
  • Data pipelines and reporting
  • WordPress development
  • Ongoing maintenance and monitoring
  • Documentation and handover

Here's the proof

Ready2Go did not need more leads. They needed to stop losing the ones they had.

Inquiries were arriving from four places at once and going stale in all of them. We found the constraint was lead management, not lead generation, and built one system that caught every inquiry and answered it immediately. Three years later we are still working together, through a sale, a merger and a full pivot to a different business.

+30%

Lead volume overnight, with no new leads generated

40%

Less manual work upon system install

$1M+

In pipeline within nine months

Questions we get

Before you call.

When is custom software the right answer over buying something?
When the off-the-shelf option forces you to change how the business works, or when the thing you need genuinely does not exist. Ready2Go came back to us after a specialist vendor told them "that is not how our system works" one time too many.
What kind of automation actually pays for itself?
The unglamorous kind. Orders that populate a production board automatically. Leads that route to the right person the moment they arrive. Quotes that pre-fill instead of being rebuilt by hand. Nothing clever, just the handoffs that currently depend on somebody remembering.
Do you maintain what you build?
Yes. Software that nobody maintains degrades quietly until the day it matters, so ongoing maintenance is available. If you would rather take it in-house we will hand over documentation that makes that possible.
How does this show up in a marketing engagement?
Through the diagnosis. When a business cannot see whether it is healthy without the owner in the room, that is an Observability problem and no amount of traffic fixes it. That finding routes here.

Find out if this is what you actually need.

Includes a free marketing audit.

Book a Strategy CallAll services

We work with B2B companies from $2M to $50M and up, typically investing $10,000 a month or more in marketing, including media.