Organic search · Multi-location

Every location visible, and measurable separately.

For companies operating in more than one place who cannot currently tell which ones are working.

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Start here to get your search visibility reviewed.

How we think about it

The problem is rarely one location. It is not knowing which.

Multi-location marketing usually gets reported as a single number, which hides the thing you most need to see. Some locations are carrying the average and some are invisible in local search, and the blended figure looks acceptable either way.

The operational reality underneath is dozens of Business Profiles in varying states of accuracy, address details that disagree across directories, and review counts that depend on whether a particular manager remembers to ask.

We fix the foundation first, then report per location, so the conversation stops being about the average and starts being about the four sites that need help.

Multi-location SEO is what we deploy when Discovery is the constraint and the business operates across more than one physical market. How the engines work →

What is included

The scope of work.

  • Business Profile audit across all locations
  • Claiming and de-duplication
  • NAP consistency remediation
  • Citation cleanup
  • Per-location landing pages
  • Review generation system
  • Review response workflow
  • Local schema markup
  • Per-location performance reporting
  • Service area configuration
  • Photo and post management
  • Rank tracking by location

Questions we get

Before you call.

We have forty Business Profiles and no idea what state they are in.
That is the normal starting point. Profiles get created by staff, by customers, by Google itself, and by whoever ran marketing three years ago. The first job is an audit: what exists, what is duplicated, what is unclaimed, and what is telling customers the wrong hours. It is unglamorous and it usually finds revenue.
Why does NAP consistency matter so much?
Name, address and phone. Google decides how confident it is about a location partly from whether the details agree everywhere they appear. One location listed as "Suite 200" in three places and "Ste. 200" in four others reads as ambiguity, and ambiguity ranks lower.
Can you tell which locations are actually producing?
That is the point of doing it this way. Per-location reporting on calls, direction requests and form fills means you can see that eleven locations carry the region and four are invisible. Most multi-location companies have never seen that broken out.
How do reviews factor in?
Heavily, and velocity matters more than total. A location with forty reviews and none in the past year ranks below one with twenty that arrived steadily. We put a system in place for asking, because the alternative is that it happens by accident and unevenly.
Do we need a page per location?
Usually yes, and they have to be genuinely different from each other. Forty pages that are the same text with the city swapped is thin content, Google knows exactly what it is, and it can drag the whole domain down. Each page needs real local information or it should not exist.

Find out if this is what you actually need.

Includes a free marketing audit.

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We work with B2B companies from $2M to $50M and up, typically investing $10,000 a month or more in marketing, including media.